3. Employer Branding: Power Of Recruitment

 Employer branding is the process of positioning your company as the employer of choice to a target group of potential candidates.  A strong employer brand is likely to be linked to job consideration compared to a strong company brand. That means developing employer brand can help to level the playing field in the war for talent. This is especially important when hiring younger and more junior demographics, on a global scale.

 Employees working at companies with strong employer brands are more invested and present lower turnover rates which means that they do not think about quitting their job at all so strong employer brand leads to retainment of employees.  Employer branding is a smart business investment. Whereas a bad reputation costs you quality applicants, a great employer brand means you can spend less on recruiting costs because people will naturally find and apply to your open positions.